5 Ways to Attract Homebuyers as a Real Estate Attorney
If you are a real estate attorney or looking to add real estate transactions to your practice, it is crucial to regularly attract home buyers in need of your services.
Here are five simple and helpful ways you can attract home buyers as a real estate attorney, and ensure your services stand out from the competition.
1. Be Helpful Before Home Buyers Need Your Help
Think about the most common questions you are asked by clients. Your blogs and LinkedIn articles should be framed around answering these common questions.
Make a habit of writing short responses to these common questions. Each question should be answered by a blog or Linked article of 300-500 words. Lead with the question, and structure your post with headings that guide a reader through the key points in your answer.
Aim to post a new blog or LinkedIn article regularly - ideally, once a week, on a Friday, when potential home buyers and clients are most likely to be online and considering their upcoming home buying tasks. This way, your blogs and LinkedIn articles comprise part of a home buyer’s research, and position you as an expert in the field.
When it comes time to purchase a home, your blogs and articles will have softly established a rapport with potential clients, making it all the more likely they will choose you as their real estate attorney.
2. Invest in Search Engine Optimization and/or Pay Per Click Ads
Good SEO ensures you get found for what you want to known for. It’s that simple. Fortunately, establishing a regular blog posting routine based around common questions you are asked as a real estate attorney is an ideal way to build up your SEO and your credibility with Google.
Your ranking on Google is essentially assessed by how useful and trustworthy you are seen to be by people consuming your content. This is why genuinely useful blogs which are well-read by people who were searching Google for answers that your blog provided translate to great Google rankings. SEO is the best long term way to establish your credibility as a real estate attorney.
Pay Per Click advertisements may be considered a supplementary means by which to establish yourself in the marketplace, especially if you are quite new to the market. However, Pay Per Click (PPC) campaigns can be quite complex to set up and maintain, and it’s all too easy to be pulled into an expensive bidding war over high ranking search terms. Many users find PPC requires significant investment to pay dividends. To make the most of your ad spend, run A/B tests of keywords and closely track performance to identify which keywords and ads are providing the best leads for you.
Therefore, PPC should be used in conjunction with a clear content strategy that drives good SEO.
3. Consider Digital Remarketing
Digital ‘remarketing’ involves an advertisement ‘following’ a website visitor for a period of time, usually until they sign up to your services as a real estate attorney. You may need to work with a designer to produce banner advertisements or video advertisements that may be remarketed to site visitors after they visit your site.
On average, clients take at least three visits to your site before deciding to commit to your services. Remarketing keeps your services as a real estate attorney top of mind to ensure this happens.
4. Partner with Other Attorneys
Attorneys often refer work, especially when their caseload is too large, or they lack expertise in a certain area. Seek out networking opportunities with other attorneys through legal courses or industry events. Attorneys practicing in family law, wills and estates or bankruptcy often deal with property transactions and are the most likely source of referrals5. .
5. Stay Active on LinkedIn
LinkedIn is an invaluable tool to market your expertise. You can do this through regular posts and by joining groups specific to property transactions, or related legal groups where you might find referral partners.
Timing your posts is important. While LinkedIn is intended as social media for professionals, it is still a form of social media. The majority of users are likely to be active after hours, or at least during the afternoon, once most pressing tasks are done. Post during lunch hour, or in time for the evening commute. Experiment to see what times garner the highest engagement from your audience.